The bits are breeding. The bits are breeding. The bits are breeding.

The Passenger

Operating System

Transforming Passenger Journeys: Pioneering the 5th Screen Economy

Welcome to Binary Media, where we’re redefining the in-cab experience with our Passenger OS. Powering the UAE’s largest network of connected screens in RTA Careem cabs, we turn each ride into a dynamic, personalized journey. With on-demand entertainment, real-time updates, and interactive features, we keep passengers more connected and engaged than ever.

For brands, our platform offers a unique opportunity to reach passengers with precisely targeted video ads, seamlessly integrating into the in-vehicle experience and setting a new benchmark for mobility.

In-Cab Connected TV (ICTV)

ICTV redefines ride-hailing journeys by delivering personalized content directly to passengers. Powered by our advanced Passenger OS, ICTV integrates entertainment, real-time information, and interactive features seamlessly. For brands, ICTV offers a distinct way to engage passengers through targeted ads, ensuring interactions that resonate throughout the journey.

With over 20M True Views in our inventory, we’re ready to turbocharge your campaigns and drive unmatched results.

Our Co-Founders

We are a collaborative unit with complementary profiles

Where Every Ride Delivers More—for Passengers and Partners.

For Brands

Binary Media is creating a new media category akin to Connected TV, offering marketers a secure, fraud-free environment for brand engagement. Our platform integrates the interactive dynamics of digital campaigns into the in-cab experience, enabling brands to connect with passengers through precise, targeted advertising. With robust impact measurement and immersive content capabilities, Binary Media empowers marketers to deliver high-impact, results-driven campaigns in a controlled setting.

For Agencies & Partners

Join us in revolutionizing brand engagement. We’re working with media agencies to create a powerful in-cab advertising platform. This goes beyond visibility—it’s about capturing the attention of a highly captive audience during their journey. Together, we’re pioneering new opportunities in transit media, allowing agencies to execute impactful, results-driven campaigns in an evolving digital landscape.

For Fleet Operators

Unlock new revenue streams with our unique revenue-sharing model. Integrating our system not only elevates the passenger experience but also boosts driver earnings and ride ratings. This is more than an entertainment solution—it’s a strategic asset that enhances the value proposition for both passengers and fleet operators.